Consumer Confidence Fell

By Elli Davis, December 27, 2010

Red Cart by Greg

The confidence in the economy has declined among Canadians again! That is according to the recently published TNS Consumer Confidence Index. It shows that in December, the overall index of 2010 completely erased the slight increase recorded in November, as it fell by 1.5 points to 96.1.

Measuring the current attitude of Canadians on the economy, the index fell by 4.5 points to 89.0 and is actually at its lowest level since March. The index measuring the expectations of the people for the following six months decreased as well, but less significantly, by 1.1 points to 104.6. The index measuring the prospects of making a noteworthy purchase in the near future, on the contrary, increased by 1.9 points to 97.

The last mentioned index is the only positive finding of the December index, it seems. Gloomy is the word that was used by the vice-president of TNS Canada to describe these results and well, it is absolutely accurate and fitting.

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